A10F03B49704A9555CB18D6BD506641C

Why Words Matter In A Listing

Dated: 04/26/2017

Views: 330

House and neighborhood characteristics can positively influence the sale of your home, but what about the words used in the listing? The right turn of phrase could help your property sell quickly, but choose less descriptive terms and you may find it on the market indefinitely. Write an effective listing with the following tips:

Choose Your Words Wisely

One analytics firm reviewed the word choices of a million listings that closed in 2016. Phrases like "open concept" and "natural light" closed more quickly, while listings with "ceramic tile" and "two story" stayed on the market longer. Analysts also found that four word pairs associated with quick closings included "fence" references, indicating that privacy may be a top priority for buyers.

Tell Stories With Emotion 

Capture potential buyers' senses with your words, and try to paint a picture of what it would be like to live in the home. A claw-foot tub becomes a place of solace from the daily grind, and a large yard transforms into a buyer's new outdoor respite. Need help? Consider enlisting a professional who is familiar with what's selling to help write your listing.

Highlight Brand Names

Don't focus solely on basics such as square footage and the number of bathrooms. Instead, identify brands that will stand out from the competition. Everything's fair game -- from appliances to fixtures to interior designers or architects who helped with your last renovation. You can feel comfortable name-dropping here.

Create Longer Listings

The 2015 book "Zillow Talk" found that listings as long as 250 words tend to sell at higher prices. And to help grab a potential buyer's eye, give particular attention to the first 10 words.

Before putting your home on the market, get in touch for help in crafting a well-worded listing. You can reply to this email for specific advice. A sale may hinge on it.


ARE YOU INTERESTED IN SELLING YOUR GULF COAST HOME????

If so simply call me at 228-547-2774 to schedule your FREE home evaluation of your Gulf Coast home.

Blog author image

Jason Burgdorf

Mississippi Gulf Coast REALTOR® Jason Burgdorf loves a challenge, especially when it comes to his sellers wants, needs and desires becoming reality. Jason offers his clients more than real estate ex....

Latest Blog Posts

What To Expect

What Home Buyers and Sellers Can Expect in 2020, as Pandemic Revises ForecastBy Clare Trapasso Delpixart/Getty ImagesThere are so many ways in which 2020 is not turning out the way most

Read More

Late To The Party Instant Pot Edition

What Instant Pot is Good ForThe Instant Pot not only cooks food, but it keeps it warm (and food safe) for up to 10 hours. It’s great if you need to keep food hot for a longer time or if you want

Read More

Summertime Gardens

Nothing says “summer” quite like a flourishing garden full of blossoming plants ready for harvest. Learn more about which plants do best in the heat of summer and get some tips and tricks on how

Read More

Airbnb Hosts Are Planning To Sell Off Their Properties Because Of The Pandemic

 Amy Offield always dreamed of running a vacation rental in Galveston, Texas. Five years ago, she and her husband Chris got their wish and bought a house there minutes away from the beach. They

Read More